an unfortunate norm
A $5 tee or $20 pair of jeans might at first seem like a great deal, but it's actually one of the most costly things you can purchase. Although monetarily inexpensive, these items cost human lives, health, and well-being.
99% of all clothing is made unethically by overworked, underpaid & abused people
is it worth it?
The True Cost
So what does a $5 tee actually cost? It costs the life of a cotton farmer in India who commits suicide after being manipulated into an inescapable cycle of debt. It costs the health of an entire village when they drink water contaminated by pesticides used on the cotton. It costs the normality stolen from a child when they are born with DNA mutations after their mother drank that contaminated water while pregnant. It costs the emotional and physical well-being of the mistreated, abused and underpaid person who sews it. It costs so much #MoreThanMoney
A Better Alternative
We can do better
We aim to produce and sell items that are 100% ethical. In the design, sourcing and manufacturing of our products, we will seek to maximize benefits to each person and community involved. We are committed to providing our employees with safe working conditions and living wages, opportunities for advancement and education. We seek to create cycles and systems that give the power back to the people creating the clothing, rather than making them dependent on us. Put simply, we value people -- from the farmers to the sewers and everyone in between -- as far more important than the products we sell.